In 2019, the world was hit by the COVID-19 pandemic, leading to widespread lockdowns and people being confined to their homes. Amidst this challenging time, Milton & King, with its strong e-commerce foundation, found itself well-positioned to capitalize on a growing demand for home redecoration. Their ability to quickly fulfill orders and maintain a standing inventory of white base wallpapers proved crucial.

As an Australia-based company exporting all around the world, Milton & King benefitted from the country’s comparatively reduced impact from the pandemic, ensuring a continued availability of their products and uninterrupted operations. While many businesses faced disruptions and limitations, Milton & King’s ability to adapt and meet customer needs during these trying times allowed them to thrive.